Brand Strategy × Design Systems × Product Experience

Brand are not designed.

They are Built.

I help companies turn business ideas into brand systems that people understand, trust, and connect with.

Hi

Emily Lee is a Brand Systems Designer based in Taipei.

  • Brand strategy and storytelling

  • Product-driven brand systems

  • E-commerce brand experience

  • Visual identity and design systems

Her work sits at the intersection of brand strategy, product design, and visual identity, helping brands build coherent brand systems across products, retail, and digital platforms.

She studied Advertising at the Academy of Art University in San Francisco and has worked with brands across the United States, Europe, and Asia.

Brand Strategy

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Design Systems

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Product Experience

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Brand Strategy x Design Systems x Product Experience x