Instagram Social Media Campaign
Challenges & Objectives
Create social-media content that stands out visually in a crowded feed — without overwhelming design.
Maintain NTFOODS’ brand identity across multiple posts: color, tone, typography, layout, imagery style.
Ensure readability and appeal on mobile devices (Instagram feed), where visuals and typography matter strongly.
Produce a consistent set of posts while balancing variety (to keep the feed interesting) and consistency (brand recognition).
Project Type
Social Media / Content Design & Marketing
Year
2020
NTFOODS is a grocery store that provides Taiwanese food in Los Angeles. This project aimed to design a set of social-media posts for NTFOODS’ Instagram.
Design Strategy & Concept
Visual Identity: Adopt a clean, appetizing aesthetic — using brand-aligned colors, simple yet bold typography, balanced white space and imagery to highlight food appeal.
Content Hierarchy: Prioritize clarity — make sure headlines (e.g. product name, promo) stand out; supporting text is readable but unobtrusive.
Feed Consistency & Variation: While each post has its individual content (product highlight, promotion, brand message), they follow a shared grid, typographic scale, and color system — ensuring cohesive brand presence.
Mobile-first Design: Designed for Instagram feed — tested visuals on mobile mock-ups to check readability, cropping, hierarchy.
Flexibility & Reusability: Created templates so future posts (e.g. promos, seasonal posts, announcements) can reuse the system, reducing time for future assets while keeping consistency.
