Four-Fold Brochure Design
This four-fold brochure design exudes a clean, refreshing aesthetic, enhanced with soft bubbles and radiant light effects that evoke purity and vitality.
Challenge
The core requirement was to design a comprehensive brochure promoting two distinct collagen product lines. The client requested a text-heavy format to maintain scientific rigor and authority, which challenged traditional design goals of brevity and excessive white space.
Goal
To create an exceptionally organized print piece that transforms dense scientific information into scannable, trustworthy content, successfully segmenting the presentation of both product lines to their respective target audiences.
Collagen
Strategy & Execution
Our design strategy focused on strategic organization and advanced typographic control to master the information density and duality requirement. To combat the risk of overwhelming the reader, we employed a strict typographic hierarchy and systematic grid:
Typography: We utilized three specific font weights and sizes to clearly differentiate between titles, core scientific data, and body copy, ensuring immediate scannability.
Structural Organization: The four-fold design was used to create four logical chapters. We strategically used color-coded call-out boxes, detailed bullet points, and iconographic summaries to break up large paragraphs and guide the reader's eye through the dense content.
Vitamin B