Living made simple.

Rebrand & Identity Design

Year 2022-2024

Life is dynamic. Your home should be too.

Home Zone Living provides solutions that empower you to create adaptable spaces that support your evolving needs and nurture your well-being. From essential pieces that provide functional style and exceptional value, to the sophisticated design and intuitive features of our virtuoso collection, and the purifying and refreshing power of our clean aura products, we offer everything you need to create a home that truly reflects you.

Vision

Our homes are our personal havens of happiness, supporting us through life’s changes, providing a backdrop for our social and familial rituals, and offering respite and reassurance in challenging times. They evolve with us, and a happy home is one that can transform readily. However, all too often, homes are not designed to keep pace with our evolving needs. This is where zoning comes in.

Logo Design

Old

Core Value

01 Smart Solutions for Modern Living: Focus on how the products solve real-world problems and simplify daily routines.

02 Design-Forward Functionality: The balance between aesthetics and practicality. Products should be both beautiful and functional.

03 Accessible Quality: Emphasize the high quality of the materials and construction while maintaining affordable prices.

04 Value-Driven: Position the products as offering exceptional value for money, providing features and quality.

05 Customer-Centric Approach: Foster trust and loyalty by consistently delivering on promises and exceeding customer expectations.

Mission

At Home Zone Living, we are dedicated to providing not just affordable solutions but also the means for easy division or multitasking in your living spaces. We believe our brand can empower our target audience to effortlessly transform their space into a well-zoned home. We specialize in navigating the challenges of multifunctional living, enabling intuitive and efficient transitions, and ensuring that your home evolves with you to provide comfort, style, and functionality throughout life’s journey.

Living made simple motion graphic

New

Color Selection

This palette captures the vibrant energy and clean aesthetic of the Los Angeles coastline, reflecting the brand’s local roots and focus on modern, organized living.

Brand Strategy and Competitive Analysis

The Three Pillars

Essential

The “Essential” story is about making stylish and functional home goods accessible to everyone. It’s about empowering individuals to create comfortable and organized living spaces without breaking the bank. It’s about believing that everyone deserves a beautiful and functional home, regardless of budget.

Imagine a world where stylish home solutions aren’t just for the privileged. Essential is born from the belief that a well-designed home should be within reach for everyone. We strive to make a positive impact by offering high-quality, affordable, and innovative products that simplify everyday life and enhance the living experience for all.

Listing Images

Packaging, Thank You Card, and Icon

Brand Guideline

Our rebranding is anchored by predictive insights. We leverage historical sales data and customer journey analytics to precisely map our competitive standing, identify unmet needs, and build a differentiated brand position with measurable goals. Crucially, this analysis led us to design and execute three distinct product series specifically tailored to meet the varying needs and price points of our core customer segments.

Virtuoso

The Virtuoso story is about elevating everyday living.

It’s about curating a collection of exceptional home goods that transcend the ordinary. It’s about celebrating craftsmanship, embracing innovation, and creating spaces that inspire and delight.

We believe that the home is a reflection of one’s personal style and aspirations. Virtuoso is for those who appreciate the finer things in life and seek to create a truly exceptional living environment. We are dedicated to providing an elevated experience, from the moment

of discovery to the enjoyment of beautifully crafted and thoughtfully designed pieces.

CleanAura

The CleanAura story is about creating a sanctuary of well-being within every home. It’s about more than just cleanliness; it’s about fostering a harmonious and rejuvenating environment for mind, body, and spirit.

We believe that a healthy home is the foundation for a healthy life. CleanAura is dedicated to providing innovative and holistic solutions that enhance air quality, reduce stress, and promote a sense of calm

and serenity. We strive to create products that not only purify the air but also uplift the soul.