Living made simple.
Living made simple.
Rebrand & Identity Design
Year 2022-2024
Life is dynamic. Your home should be too.
Home Zone Living provides solutions that empower you to create adaptable spaces that support your evolving needs and nurture your well-being. From essential pieces that provide functional style and exceptional value, to the sophisticated design and intuitive features of our virtuoso collection, and the purifying and refreshing power of our clean aura products, we offer everything you need to create a home that truly reflects you.
Logo Design
Old
Living made simple motion graphic
New
Color Selection
This palette captures the vibrant energy and clean aesthetic of the Los Angeles coastline, reflecting the brand’s local roots and focus on modern, organized living.
Brand Strategy and Competitive Analysis
The Three Pillars
Essential
The “Essential” story is about making stylish and functional home goods accessible to everyone. It’s about empowering individuals to create comfortable and organized living spaces without breaking the bank. It’s about believing that everyone deserves a beautiful and functional home, regardless of budget.
Listing Images
Packaging, Thank You Card, and Icon
Brand Guideline
Our rebranding is anchored by predictive insights. We leverage historical sales data and customer journey analytics to precisely map our competitive standing, identify unmet needs, and build a differentiated brand position with measurable goals. Crucially, this analysis led us to design and execute three distinct product series specifically tailored to meet the varying needs and price points of our core customer segments.
Virtuoso
The Virtuoso story is about elevating everyday living.
It’s about curating a collection of exceptional home goods that transcend the ordinary. It’s about celebrating craftsmanship, embracing innovation, and creating spaces that inspire and delight.
CleanAura
The CleanAura story is about creating a sanctuary of well-being within every home. It’s about more than just cleanliness; it’s about fostering a harmonious and rejuvenating environment for mind, body, and spirit.
Catalog
