Our path to becoming a grill pro.
Our path to becoming a grill pro.
Rebrand & Identity Design
Year 2024-2025
Tepro is a German outdoor-cooking and BBQ brand predominantly known for practical grills and functional outdoor gear. While their products were known for practicality and price performance, the brand lacked a cohesive identity — resulting in a disjointed presence across products, packaging, and any brand-touchpoints. The goal was to reposition Tepro from a purely functional grill-maker into a brand that embraces home living, social lifestyle, and approachable outdoor cooking — bridging utility with emotional appeal.
This was not a superficial restyle — the ambition was a strategic rebuild: to craft a brand image that could support expansion, adapt across product lines, and evoke warmth, trust, and lifestyle values.
Challenges & Key Problems
Visual inconsistency across legacy products and materials — no unified look or identity system.
Lack of emotional positioning: Tepro was perceived as utilitarian rather than lifestyle / living-space oriented.
Difficulty appealing to new markets and demographics (home-owners, families, lifestyle-oriented consumers), beyond traditional outdoor-gear buyers.
Need for a flexible system that works across different media: product hardware, packaging, online presence, marketing materials.
Logo Design
A refined, modern mark combining symbolic elements (fire + leaf) — representing cooking (fire) + life / growth / home-living (leaf) — to reflect outdoor cooking brought into everyday life.
Design process
Old
New
Color Selection
Green symbolizes life, nature, and vitality, embodying the essence of growth and renewal. Light green emphasizes new beginnings and fresh opportunities, aligning with our mission to curate living spaces that inspire joy and harmony. Additionally, green is often associated with wisdom and harmony, reflecting Tepro’s commitment to providing meticulously crafted products that enhance the family experience.
