Find Your Direction.
Find Your Direction.
Rebrand & Identity Design
Year 2025 - Now
Arrowhead Outdoor is an American outdoor gear brand specializing in camping chairs, tables, and functional equipment designed for everyday adventurers. The brand helps people slow down, reconnect with nature, and find inner peace through meaningful outdoor experiences.
Problem
Arrowhead Outdoor lacked a clear brand identity, emotional story, and consistent design system, resulting in weak differentiation, fragmented visuals, and limited ability to support new product lines or market expansion.
Solution
Arrowhead Outdoor needed a more authentic and differentiating identity. We adopted a vintage, traveler ’s-notebook visual language to evoke heritage, personal stories, and the emotional peace people seek in nature — creating a brand that feels warm, timeless, and uniquely rooted in American outdoor culture.The Legend of the Great Spirit
Long ago, when the Earth was still young.
Humanity wandered, lost and unsure of their path.
The Great Spirit watched with compassion.
He shot a sacred arrow for the lost. It streaked across the sky and struck the San Bernardino mountainside, leaving a great arrow-shaped mark.
It was a sign—pointing to the springs and forests below, where healing begins.
To the Native people, the arrow became spirit,
hidden in the wind and trees, guiding all who seek their path in the wild.
Vision
We envision a world where stepping into nature is not an escape, but a return to self, to rhythm, to what really matters. Arrowhead Outdoor exists to guide people on that journey.
Our vision is to rekindle the connection between people and the land by creating products that honor the past, enrich the present, and sustain the spirit for journeys to come.
Story
At Arrowhead Outdoor, we believe the call to the outdoors is a call to reconnect—with the wild around us, with the people we cherish, and with the most authentic parts of ourselves. It’s about discovering, sharing, and creating moments that last a lifetime, whether that’s a quiet sunrise, a laughter-filled gathering around a campfire, or the simple peace of being present in nature.
The arrowhead itself is a timeless symbol of direction, purpose, and the enduring human spirit of exploration. It represents a connection to heritage, to the ingenuity of those who came before us, and to a simpler, more intentional way of engaging with the world.
This symbolism is at the heart of everything we do. We craft durable, thoughtfully designed gear that blends timeless, heritage-inspired aesthetics with modern functionality. Our products are built with purpose in every piece, intended to be reliable companions that stand the test of time and can be passed down from one generation to the next. We exist to make embracing the outdoors less about the hassle and more about the joy of just being there.
We invite you to find your own arrowhead point—that special place, that moment of connection, that sense of purpose—in the great outdoors.
Mission
At Arrowhead Outdoor, we don’t just make gear. We create tools for meaningful pauses, mindful journeys, and soulful reconnection.
We are here for those who seek more than function: people who find healing in the wilderness, who value quiet over noise, and who want their gear to feel like it has a past—and a place in their next story. From vintage-inspired craftsmanship to durable comfort, our mission is to bring restoration to every adventure and depth to every mile.
Color Selection
Instead of bright, modern colors, we chose desaturated, warm, and slightly worn hues to reinforce the vintage direction. This creates a sense of history, personal journeys, and gear that feels “lived-in” rather than brand new.
Logo Design in Process
Packaging Design
The packaging is inspired by vintage tickets, designed to feel like a personal invitation to the outdoors.
When customers receive the product, the unboxing recreates the feeling of receiving a ticket to a new adventure — warm, nostalgic, and experience-driven.
